Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page

A cliche ad created by And/Or studio titled “This Is a Generic Millennial Ad” using stock footage from licensee company Dissolve is everything wrong with advertising in today’s modern world. It is hilariously cutting in its clever depiction of the often misguided attempts by major brands to win over this coveted demographic.

As Dissolve, and design agency And/Or, ad notes how brands are doing everything wrong with their advertising campaigns, they’re a generation who, due to social media, are easy to find and target. But while that may be, there still remains the problem of just because you can find them doesn’t mean they care. As—which is itself now a cliche, of course— many millennials don’t put much priority on spending their money on the products a lot of brands are selling. Because, the cliche runs, they don’t have much of it to spend (unlike those pampered baby boomers!). Dissolve know this and have been here before creating a cliche Generic Brand Video back in 2014.

But that doesn’t mean to say brands won’t try. And their lazy efforts, attitude and everything wrong with their approach are what’s being attacked here. So using Dissolve stock footage and photography we’re treated to a running list of cliches that millennials supposedly like doing. Like the fact that they might erupt into joyous dancing because, wow, they’re just so happy! Whether that might be in a club setting, or perhaps atop a mountain. It’s a brilliant demonstration of how to get everything wrong with targeting.

Everything Wrong With Millennial Advertising

Dissolve Everything wrong with advertising 02.‘This Is A Generic Millennial Ad’ – Image: YouTube / Dissolve.

Plus the idea that they are so plugged in, everyone of them uses hashtags to communicate online, be it political protest, vacation snaps, or just talking about how great life is! It also amusingly spoofs marketers’ grasp (or lack of) of their supposed vernacular—with terms like BRB and totes thrown about with cringeworthy abandon.

Add to this the many shots of millennials doing such cliched Instagrammable activities like taking pics of cups of coffee, or just hilariously pointing and laughing at their phones, and it’s more than enough to make brands feel utterly ashamed if they’re using any of these hooks. If you ever wanted a 101 tutorial on Everything wrong with making a millennial ad then you couldn’t do much better than Dissolve’s example.

As for Calgary-based Dissolve, well, they’ve totally nailed the many obvious and very tired tropes, visual and technological, that are used endlessly to try and rope in millennial dollars. And seen together like this in one generic horrorshow just makes them even more hackneyed. This spoof should make a lot of advertisers cringe for how much they actually exaggerate, it’s a disturbingly perfect everything wrong with advertising lesson.

Dissolve Everything wrong with advertising 01.‘This Is A Generic Millennial Ad’ – Image: YouTube / Dissolve.

Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page
futurism

It’s possible that the you sitting there is but one you in a multiverse of yous. Which means that there are many earths and many alternate realities….

funny videos

Snow And Ice Fails pretty much go hand in hand with the festive season. With Halloween over, the days getting shorter, and now Thanksgiving and Black Friday…

tech

When it comes to journeying through snow, you probably wouldn’t automatically think of jumping on a motorcycle and heading out onto the white stuff. But that might…

animals

As well as being home to some of the most dangerous animals on earth, Australia is also home to some of the cutest. Baby bats are a…

fan made films

The famous Apollo moon landing of 1969 was actually set in motion eight years earlier, when cosmonaut Yuri Gagarin became the first human to journey into space,…

culture

Tiny tattoos prove that small can be beautiful and that’s definitely the case for these tiny tattoo designs by South Korean tattooist Witty Button that are minimalist…

animals

Kids plus cute pets equals cuteness overload—you could use videos of the two together as a weapon in war to placate your enemies. “Incoming!” they’d scream before…

culture

An abandoned cement factory in Sant Just Desvern, a town near Barcelona is where architect Ricardo Bofill decided to make his home. For many uf us such…

animals

If you were a dog and you saw a cat on a leash at a dog show, your goddamn territory, you’d be a bit confused and probably…

humor

Parents will instantly recognize the sensual joy this man feels as he calls a Parent Fantasy Hotline in this sketch by comedy duo Hamish and Andy. Played…

digital galleries

Artist and Atlanta-based photographer and art director Stephen McMennamy likes to create amazing surreal and humorous combo photos, by taking two seemingly disparate images and merging them…

tech

If you can’t stand to be apart from your loved ones, then the HB Ring and it’s virtual hearbeat technology is here to help you. Sure, if…