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Reason number one million why brands shouldn’t tweet. Or, at least, shouldn’t rely on interns to run their social media accounts.

The hashtags #WhyIStayed and #WhyILeft were trending on Twitter a couple of days ago. They referred to domestic abuse and were a response to Ray Rice’s violence towards his wife. Women across the globe were using them to explain the realities and harm that comes from being in an abusive relationship.

But, rather than clicking on them and reading tweets to find out what they were about DiGiorno Pizza just went ahead and tweeted the following, thinking they were jumping on a fun Twitter trend.

digiorno

 

They quickly deleted it, but it was way too late. People had already picked up the massive error and the company were forced to apologise.

 

Twice.

 

Just another #brand #fail on social media. The lesson? Maybe take two seconds out of your busy schedule to find out what the hashtag is before tweeting. Or employ someone who knows what they’re doing.

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