Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page

A cliche ad created by And/Or studio titled “This Is a Generic Millennial Ad” using stock footage from licensee company Dissolve is everything wrong with advertising in today’s modern world. It is hilariously cutting in its clever depiction of the often misguided attempts by major brands to win over this coveted demographic.

As Dissolve, and design agency And/Or, ad notes how brands are doing everything wrong with their advertising campaigns, they’re a generation who, due to social media, are easy to find and target. But while that may be, there still remains the problem of just because you can find them doesn’t mean they care. As—which is itself now a cliche, of course— many millennials don’t put much priority on spending their money on the products a lot of brands are selling. Because, the cliche runs, they don’t have much of it to spend (unlike those pampered baby boomers!). Dissolve know this and have been here before creating a cliche Generic Brand Video back in 2014.

But that doesn’t mean to say brands won’t try. And their lazy efforts, attitude and everything wrong with their approach are what’s being attacked here. So using Dissolve stock footage and photography we’re treated to a running list of cliches that millennials supposedly like doing. Like the fact that they might erupt into joyous dancing because, wow, they’re just so happy! Whether that might be in a club setting, or perhaps atop a mountain. It’s a brilliant demonstration of how to get everything wrong with targeting.

Everything Wrong With Millennial Advertising

Dissolve Everything wrong with advertising 02.‘This Is A Generic Millennial Ad’ – Image: YouTube / Dissolve.

Plus the idea that they are so plugged in, everyone of them uses hashtags to communicate online, be it political protest, vacation snaps, or just talking about how great life is! It also amusingly spoofs marketers’ grasp (or lack of) of their supposed vernacular—with terms like BRB and totes thrown about with cringeworthy abandon.

Add to this the many shots of millennials doing such cliched Instagrammable activities like taking pics of cups of coffee, or just hilariously pointing and laughing at their phones, and it’s more than enough to make brands feel utterly ashamed if they’re using any of these hooks. If you ever wanted a 101 tutorial on Everything wrong with making a millennial ad then you couldn’t do much better than Dissolve’s example.

As for Calgary-based Dissolve, well, they’ve totally nailed the many obvious and very tired tropes, visual and technological, that are used endlessly to try and rope in millennial dollars. And seen together like this in one generic horrorshow just makes them even more hackneyed. This spoof should make a lot of advertisers cringe for how much they actually exaggerate, it’s a disturbingly perfect everything wrong with advertising lesson.

Dissolve Everything wrong with advertising 01.‘This Is A Generic Millennial Ad’ – Image: YouTube / Dissolve.

Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page
Loading...
culture

Thrown away trash can rubbish isn’t the usual subject matter you would look to for photographic inspiration. But Antoine Repessé did for his series #365 Unpacked. For…

people

When it comes to mothers and daughters, sometimes the genes are so strong, the XX chromosomes specifically, that it’s hard to tell them apart. It’s not unusual…

digital art

A French artist going under the name Parse/Error has created a cloud lamp that reacts in real time when Donald Trump tweets. As the world is very…

futurism

DeLorean are developing a VTOL aircraft (vertical take-off and landing) called the DR-7, a flying car prototype that could be in the skies as soon as 2018….

film

A Joker origin movie is being planned by DC and Warner Bros. with news that it will be potentially be produced by Martin Scorsese. Jared Leto will…

humor

Stand-up comedy has to rate as one of the hardest jobs their is to pull of, Australian stand-up comedian Rohan Ganju can attest to that. You are…

Loading...
culture

An upside down house might sound like something from a children’s story, but that’s exactly what this sunken concrete Inverted Pyramid is. Designed by the Tokyo-based TNA,…

humor

Social media is there for many things, one of those many things is to snoop and stalk a former high school crush who you were once very…

humor

Sometimes it takes more than words to convey your inner-emotions when you post a status update to Twitter, and believe it or not help is at hand…

film trailers

The first trailer for Matt Damon’s new movie ‘Downsizing’ has arrived, the sci-fi film by director Alexander Payne also stars Kristen Wiig, Christoph Waltz, Jason Sudeikis, Hong…

people

Mimi Choi is a makeup artist whose creations exceed what you probably thought was possible using typical off the shelf beauty products. Hailing from Vancouver, Canada the…

people

At 700lbs Monica Riley was already morbidly obese, but the 27-year-old from Forth Worth, Texas wanted to put on even more weight. Riley, a model for Super…