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Everyone who’s ever spent a day in the sunshine without enough suncream knows the perils of basking in 90 degree heat and the scorched red skin you take away as a result. But now it seems people are intentionally going out of their way to get sunburnt, all in the name of #sunburnart, a new social media trend.

These people don’t seem to care for the dangers of skin cancer, and have taken to creating elaborate patterns on their skin using stencils, suncream, or tape to give themselves a temporary tattoo. It’s obviously a pretty dumb thing to do, but when has that ever stopped anyone.

Although people are calling it a trend, it seems only a handful of risk-takers are actually attempting it. In fact it’s probably some viral marketing stunt or a 4chan trolling prank or something equally fake. But there’s a few photos floating about showing people’s efforts.

The Skin Cancer Foundation has released an official statement on the matter, saying “Sunburns cause DNA damage to the skin, accelerate skin aging, and increase your lifetime skin cancer risk. In fact, sustaining five or more sunburns in youth increases lifetime melanoma risk by 80 percent. On average, a person’s risk for melanoma doubles if he or she has had more than five sunburns.”

So definitely don’t try this one at home, folks.

Is this really the new thing to do?!? Ouch! #sunburnart #ouch #noway

A photo posted by S.Chacon (@loveitliveitnow) on

#sunburnart #sun #dögmeleg

A photo posted by Sztike Huszka (@sztike01) on

#sunburnart anarquia i crema solar factor 50

A photo posted by Some mothers do 'ave 'em (@kingkongkarma) on

Ровный шоколадный загар, судя по всему, в этом сезоне у пляжных модников не в почете. Одним из наиболее горячих трендов этого лета стали так называемые «солнечные» узоры. Чтобы обзавестись таким рисунком, достаточно приложить к коже трафарет и поваляться некоторое время под солнцем. В Instagram уже появилось своеобразное движение ценителей этого «искусства». Пользователи публикуют фотографии с выжженными солнцем узорами на своем теле с хэштэгом #sunburnart. #загар #тату #солнце #мир #интересно #факты #фото #страна #город #красиво #природа #планета #земля

A photo posted by @etoocheninteresno on

Heute wieder #vollgaaas whup whup :D #sunburnart #pflasterkunst #zuvielsonne #pardyhard

A photo posted by Nina (@niinaaa_hehe) on

2015 ble sommeren Ingvild var skikkelig trendy #sunburnart #tantatoo

A photo posted by Gyrid (@gyridfriis) on

My new kinesio tattoo #kinesiologytherapeutictape #shoulder #tattoo #tanline

A photo posted by jamestan79 (@jamestan79) on

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