Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page

There are no doubt many of us who like nothing better than to relax by switching on Netflix and streaming some quality television—’Netflix and chill’, right? There’s nothing wrong with that. Except maybe there is.

Because while the content they produce, support, and commission is often great TV, Greenpeace have called them out when it comes to the energy all this streaming consumes.

Greenpeace says that video streaming accounts for 63% of global internet traffic, which is set to climb even higher to 80% by 2020. And so that means it creates a substantial energy footprint, one that uses the “dirty energy” of fossil fuels when they could, like many of their peers, be using renewable energy.

In Greenpeace USA’s recent report, Clicking Clean: Who is Winning the Race to Build a Green Internet?, they take a look at the energy footprints of large data center operators of around 70 of the most popular websites and applications. It doesn’t look good for Netflix, or Amazon for that matter.

“Amazon continues to talk a good game on renewables but is keeping its customers in the dark on its energy decisions. This is concerning, particularly as Amazon expands into markets served by dirty energy,” said Greenpeace USA Senior IT Analyst, Gary Cook. “Like Apple, Facebook, and Google, Netflix is one of the biggest drivers of the online world and has a critical say in how it is powered. Netflix must embrace the responsibility to make sure its growth is powered by renewables, not fossil fuels and it must show its leadership here.”

The report highlights Netflix as having one of the largest data footprints from the companies they profiled, and this accounts for one third of internet traffic in North America. Back in 2015 Netflix said they were going to fully offset their carbon footprints. But Greenpeace say, “A closer examination reveals it is likely turning to carbon offsets or unbundled renewable energy credits, which do little to increase renewable energy investment.”

To combat this and raise awareness of the issue Greenpeace have recently launched a campaign where people can tell Netflix to go green, and get its act together when it comes to using renewable energy.

“We believe our digital lives and the data centers that host them should be renewably powered instead of relying on dirty energy like coal.” they say. “Greenpeace is calling on Netflix to embrace innovation and join IT leaders like Facebook and Google in making a commitment to 100% renewable energy.”

If you want to sign up to the campaign, head to www.greenpeace.org/greennetflix and tell Netflix to commit to 100% renewables.

Green Netflix

Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page
Loading...
tech

Sure Samsung and Apple are tech rivals, but the truth of their relationship, which all comes down to OLED (organic light-emitting diode) screens, is far more complex….

culture

Besides the subject-matter of your chosen field of learning, a college education gives you valuable skills and general knowledge that justify the tuition, the study applies to…

people

America’s oldest living World War II veteran Richard Overton, a survivor of the last great war, turned 111 years old this year and celebrated his big day…

tech

A Diamond battery, just like the Shirley Bassey song, really last forever. Scientists at the University of Bristol in the UK have made a diamond battery with…

film

Prepare for some NSFW Disney in ‘DisHollywood’, a visual project by Jose Rodolfo Loaiza Ontiveros. You’ve never seen Disney characters behave like this before, probably due to…

humor

Getting drunk while normal dating can be fun (or disastrous, one of the two), but getting drunk while speed dating? You might think there’s not enough time…

Loading...
tech

Bioquark don’t want you to mention the ‘z’ word, but an upcoming trial from the life sciences company could see brain dead people resurrected from the dead….

documentary

On closed off roads under the cover of night teens in the Dominican Republic partake in illegal street racing on custom motorbikes. This illicit and intriguing culture…

digital art

Any dad would do anything for their son, but unlike these amazing pictures by Dad Adrian Sommeling using his Photoshop skills, most fathers don’t have the ability…

people

When it comes to cheating on your partner nobody really wins. And no where is that made clearer than in these shocking cheating spouse confessions from married…

humor

Many of have received our fair share of funny text messages from your dad, those messages that leave you staring at your phone, shaking your head. These…

entertainment

It’s time to get ready for the arrival of body painted superheroes. You’ve probably heard of cosplay but Canadians Lianne Moseley and Kay Pike, two makeup artists…