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If you think Donald Trump will tweet less when he’s inaugurated as POTUS on 20 January, then think again. The president-elect’s incoming press secretary Sean Spicer recently told ABC’s This Week that Trump will use his twitter to make policy announcements when he takes office and continue to use it as a direct line to the American people. Throughout his presidential campaign Trump has used his Twitter account to address his rivals.

“There’s a new sheriff in town, and he’s going to do things first and foremost for the American people … Absolutely you’re going to see Twitter,” Spicer said. “I think it freaks the mainstream media out that he has this following of over 45 plus million people that follow him on social media, that he can have a direct conversation. He doesn’t have to have it funneled through the media.”

With that in mind it’s interesting to watch the latest video essay from YouTube channel Nerdwriter (aka Evan Puschak). In it Puschak dissects Trump’s habit of tweeting seemingly at random and without regard, looking at why he does it, and also looking at how he uses it to connect with people in a way not seen before from a US president.

Because on Twitter Trump acts not like an incoming president who will soon be the most powerful man on earth, but just like the rest of us do. Puschak shows how Trump uses social media like many of us, to hastily fire out whatever comes into our minds, with spelling mistakes, whenever we feel like it.

His tweets (the ones from him, sent from an Android phone, not from his team which are sent from an iPhone) don’t sound like they’ve been proof read. They don’t sound like they’re full of jargon or lofty thoughts, they sound raw and immediate. Tweets that range from everything like his thoughts on nuclear weapons to criticizing Alec Baldwin’s portrayal of him on SNL. In this way Trump is maximizing the impact of his social media reach. It’s, well, very strange to see.

But, as Nerdwriter notes, we might not be used to it now but, give it time, and we will be—whether we like it or not.

How Donald Trump Tweets

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