Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page

Reason number one million why brands shouldn’t tweet. Or, at least, shouldn’t rely on interns to run their social media accounts.

The hashtags #WhyIStayed and #WhyILeft were trending on Twitter a couple of days ago. They referred to domestic abuse and were a response to Ray Rice’s violence towards his wife. Women across the globe were using them to explain the realities and harm that comes from being in an abusive relationship.

But, rather than clicking on them and reading tweets to find out what they were about DiGiorno Pizza just went ahead and tweeted the following, thinking they were jumping on a fun Twitter trend.

digiorno

 

They quickly deleted it, but it was way too late. People had already picked up the massive error and the company were forced to apologise.

 

Twice.

 

Just another #brand #fail on social media. The lesson? Maybe take two seconds out of your busy schedule to find out what the hashtag is before tweeting. Or employ someone who knows what they’re doing.

Share on FacebookTweet about this on TwitterShare on Google+Share on RedditShare on StumbleUponcomment this pageEmail this to someonePin on PinterestShare on LinkedInDigg thisShare on Tumblrfark this page
Loading...
people

America’s oldest living World War II veteran Richard Overton, a survivor of the last great war, turned 111 years old this year and celebrated his big day…

tech

A Diamond battery, just like the Shirley Bassey song, really last forever. Scientists at the University of Bristol in the UK have made a diamond battery with…

film

Prepare for some NSFW Disney in ‘DisHollywood’, a visual project by Jose Rodolfo Loaiza Ontiveros. You’ve never seen Disney characters behave like this before, probably due to…

humor

Getting drunk while normal dating can be fun (or disastrous, one of the two), but getting drunk while speed dating? You might think there’s not enough time…

tech

Bioquark don’t want you to mention the ‘z’ word, but an upcoming trial from the life sciences company could see brain dead people resurrected from the dead….

documentary

On closed off roads under the cover of night teens in the Dominican Republic partake in illegal street racing on custom motorbikes. This illicit and intriguing culture…

Loading...
digital art

Any dad would do anything for their son, but unlike these amazing pictures by Dad Adrian Sommeling using his Photoshop skills, most fathers don’t have the ability…

people

When it comes to cheating on your partner nobody really wins. And no where is that made clearer than in these shocking cheating spouse confessions from married…

humor

Many of have received our fair share of funny text messages from your dad, those messages that leave you staring at your phone, shaking your head. These…

entertainment

It’s time to get ready for the arrival of body painted superheroes. You’ve probably heard of cosplay but Canadians Lianne Moseley and Kay Pike, two makeup artists…

futurism

When it comes to virtual reality and augmented reality, these have been the hot tech buzzwords on everyone’s lips over the last few years. Bringing digitally-created visuals…

television

The fall of the Simpsons has no doubt happened. Of course, in its heyday The Simpsons was undeniably the best of the best. It was a family…