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Trying to unsubscribe from unwanted emails, it’s just one of the agonies of the modern world we deal with and one that comedian James Veitch knows about all too well. You no longer want to receive that annoying unwanted marketing email that keep appearing in your inbox. You know the kind, the ones you get because you’re on their mailing list because of a product you once bought, or a subscription you signed up to for whatever reason.

Or maybe you never did.

So, you click “unsubscribe” and follow the instructions hoping that will be the end of it. Because it should be.

But no, instead what you thought was a matter you could put to bed is not. Because a couple of days later, there it is. Their damn subscription email, back in your inbox. How? Why? It’s super frustrating.

One man who knows this only too well is comedian James Veitch, but Veitch didn’t just sit back and let the email get the better of him and make him angry. Instead when a local supermarket refused to take no for an answer Veitch decided to have some fun with them. He made a decision to turn things around.

James Veitch And The Agony Of Unsubscribing

James Veitch The Agony Of Trying To Unsubscribe.

In this TED Talk he narrates the entire affair, which involves a supermarket constantly emailing him with updates as to when they’re opening their new store.”Only three weeks to big opening, Now only 2 weeks, Just 1 week…”

You know the kind. “And I resented this,” James Veitch explains . “Because not only do I not remember signing up to that, but I resent the fact that they appear to think that I should be excited about a shop opening.”

He then reveals how he dealt with the constant emails, and his method is rather brilliant. It involves bouncy castles and a man named Dan. And two computer programs caught in an eternal email exchange.

Veitch may also inspire you to fight back like he does. “Just remember” he concludes. “If ever you feel weighed down by the bureaucracy and often mundanity of modern life, don’t fight the frustration. Let it be the catalyst for whimsy.” In this modern day millennial world someone like James Veitch could very well be the hero we all need.

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